Changelog

Notes from a recent team day were added in raw form, with the view to recraft this content into something more practical at a later date.

The brand launch book was added and various corrections made:

• 15 instances of 'Firm' capitalised
• Content styles optimised for size across breakpoints
• Link to launch book added to Brand Positioning section

First draft of the brand language guidelines published including:

• Overview of brand language
• The brand story
• Our verbal identity
• About our strapline
• Basic writing principles

First draft of the brand guidelines launched comprising:

• Brand Positioning section
• Brand Image section
• Brand Assets section